Overall the organization is fine. If my students needed help with grammar, they would need to consult other resources for this. Search for journal articles on topics such as communication, mass media, film, television, marketing, business communication, health communication, and more. This is often effective. I believe you would be able to do all of it at a very cursory level and none of it well in order to produce informed and prepared students. This might be the text's weakest point. Reviewed by Adam Falik, Assistant Professor, SUNO on 4/27/20, The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. Communication Studies faculty take pride in teaching all manner of communication courses from the introductory level classes to advanced graduate student seminars. Another student remarked that it was an enjoyable read and that they at times found it funny. The book is not insensitive or offense to any cultures, but it does lack too many references to various races, cultures, etc. Those on rhetorical approaches and issues vary from rhetorical theory to interpersonal analysis and considerations, which makes them feel a bit more scattered. Divided well. The author has done a good job of explaining all content, especially if new or unusual terminology is used. Specifically, I think the communication generalist approach of the text makes it somewhat accessible for a wide variety of instructors, but I'd like to see a deeper grounding in persuasion, organizational communication, and business discourse. Generally speaking, the book had all the requisite basics of business communications. University of Minnesota (2015). Several of the examples and allusions are recent and relevant, but the development of the content is not what I would hope for developing a state of the art introduction to the field. For example, it includes Language seems to be a topic that is often eliminated or minimized in other business communication texts. I integrated some of the more current business communications tools like Linked In, resume building, and more in the writing sections. The book's interface was fine. Comparable to most business communication texts available commercially. The text descriptively covers nearly all the requisite topics and subtopics under the banner "business communication," as well as a number of related rhetorical and conceptual approaches that are fairly typical in the field. At roughly 600 pages, coverage of the subject matter is extensive. Nothing struck me as inaccurate, there were research bases for the material, however, my criticism of a lack of additional models and examples which would better apply to current prevalent business communications is appropriate for this as well (e.g. Terms and jargon are explained with appropriate examples which students are generally likely to be able to relate to. I didn't see any options for text banks, however; I would have liked to have additional resources for quizzes. Reviewed by Eric Dodson, Instructor of ESOL, Portland State University on 1/7/16, This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business genre forms. The structure can be thought of as comprising 3 parts: Background, Writing, Context. The Key Takeaways" sections leads refers well back to the introduction and the chapter goals. Other than expanding on email/text and internet communications and including social media, I did not see any gaps in knowledge. It's no longer enough to just "understand" your audience - business communicators now have a very much two-way, real-time relationship with them. The framework is clear and consistent throughout. The creators' knowledge of the topic is obvious throughout the book. The book would be suitable for business communication courses or business and professional speaking. Fine job of clear writing. Reviewed by Kara Wicklund, Instructor, Lead Instructional Designer, Bethel University on 11/13/18, This book covers almost of all the topics I need to cover in my Business Communication course. It also includes discussions on common challenges for multilingual and ESL writers from diverse backgrounds. It is general enough, however, that it should remain generally relevant for several years. This is one of my chief issues with this book (besides the lack of practical workplace examples). This is an easy text to recommend for more experienced instructors, as they may have assignments, exercises, and example documents already at hand. Edstrom is partner and cofounder of WE Communications, one of the largest independent strategic communications agencies in the world. This appeared to be fine too. The text has been updated (2015) from the first edition. More charts and diagrams would help with readability. I would have liked to have seen a formal proposal chapter, but overall, I would recommend this book for business programs and courses that want to engage students and teach them important skills vital to their success. Book Description: Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. I was easily able to gather information. I really enjoyed reviewing this text and think that countless students can benefit from the information and concepts it contains. I read through the book using both a PDF on a computer screen. The book has nice chapter and section breakdowns with clear headings and effective demarcations. Typically the chapters begin with basic concepts and vocabulary and then proceed to application. I found the breakdown of the topics into chapters and the chapters into sections, both of which are in sizes manageable for students, to be a strength of the text. I added a few modules to address today's social mediums in more detail. All chapters are composed of several defining parts that maintain a sense of continuity throughout the volume. Chapter 18 is pretty in-depth about the intercultural/international aspect. I would prefer a more advanced textbook but this text works well for a lower level or introductory course. In general, I felt that the author did pretty balanced job of avoiding stereotypes and clichés. Given students’ preference to learn through group interaction and discussion anyways, these are drawbacks easily made up for in the classroom. The inclusion of pithy quotes, short exercises after each section, and sections and chapters which are not too long have also enhanced clarity and readability. The book was well organized and straightforward. University of Minnesota Libraries Publishing, Attribution-NonCommercial-ShareAlike Chapters are well structured. It would be an easy addition. This work would offer a good set of resources for introductory university student writing courses or business English for speakers of other languages. Some of the information here is basic, almost elementary, when measured against other more specialized texts. The first chapter’s grammar review and the second, punctuation, offer the chance to review a wide range of sentence grammar topics, but the topics are not ordered in a sequentially logical way. In addition, not making this a reference text and overwhelming the undergraduate student with too many examples and too much detail has added to the clarity and relevance for the intended audience. The book is big and exploratory, but will require (for my purposes) a great deal of jumping around to make use of. Great job on the organization of the text. Free of major grammatical errors. the cleanest of texts might still contain a hiccup here or there. However, it offers breadth over depth, which is fine for an introductory business communication course. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you. It has everything my students need from a text at a price they can afford. Still it seems like it would be easily customized, which is a plus. About the GVSU Edition This text is an adaption of Business Communication for Success, an open textbook produced by the University of Minnesota Libraries Publishing in 2015. Overall it is a good general Business Communication textbook and it has a lot to offer. An adopter of the book might do well to adopt the elements on communication or language, but probably not both to keep the content clear. Social Media is now an integral part of business communication internally and externally but it is STILL treated as an afterthought or footnote in academia. I would not use it for any Business Communication class that I personally taught. The author was very eloquent in the way that they explained the content. Reviewed by Gail Emily Fey, Ph.D., Lecturer, Eller College of Management, University of Arizona on 6/10/15, At nearly 800 pages, the text is immensely comprehensive. While there is not a glossary or an index, he does provide additional resources after each chapter. When reviewing other texts, this text is consistent with topic areas covered. Contains an vast array of business communication principles applicable to today's business environment. Does an accurate job describing norms and responsibilities for different types of business communication tasks. The text is well-formatted and presented, but it is a lot of repetitive-looking material, with little breaking up the few formatting and interface choices that have been made. Although I see myself changing the order of the text, I think jumping through the book will be quite easy. This chapter explores cultural characteristics of communication and how these characteristics impact communication, both personally and in the workplace. This semester, when I used part of this textbook for my business writing... the only navigation issue I ran into was when I went back and forth to the table of contents. In the first three chapters it covers terms and theories common to both writing and speaking, and then devotes six chapters specifically to each. The text makes a point of being culturally inclusive, particularly since that is so important in business today. Internal, conceptual links would have been welcome. For example, it includes As much as I appreciated the Language section, its title of “Delivering your message” seems misleading. No table of contents in the document, and correspondingly, no hyperlinks between sections. Coverage of organizational communications theory and strategies is woven into much of the text but not in an explicit way - the focus is more on developing the individual's own strategy. There was no problems accessing the text and viewing the images. I mostly covered the chapters in order. The concepts that text introduces are consistent within each chapter and throughout the book as a whole. Some aspects of the text are dated by their cultural and technological references--this is a perennial issue for texts that describe how to use specific software, document types and methods, etc. The words used were outdated at the least and mildly offensive. The text was timely and accurately overviewed of jobs in communication as well as an overview of business norms. Some of the grammar for native speakers seems to be targeted for students who know some grammar terms, but do not know others. This textbook address written, oral, nonverbal and interpersonal communication at large. Easy to read, understand, and apply. It also includes the foundational chapters for some of the most common business communication assignments: writing preparation, composition, and revision, business, delivering negative news, team communication, business presentations, etc. Good specific coverage of intercultural communication, although as I mentioned before, this should come earlier in the text given how critical this topic has become in a globalized economy. It has numerous helpful exercises in each chapter and ideas for further exploration of the subject matter. This book includes a review of sentence grammar, paragraph structure, process writing, rhetorical styles, principles of judging sources, and business genre forms. edited chapters must be in place when teaching the units and individual lessons. Covers all critical areas of business communication including electronic messages, team communication, presentation skills, and even "language." I was glad to see that inter- and intra-cultural communication was addressed throughout the book, not relegated only to the second-to-last chapter. However, it is difficult to find a textbook that provides both sufficient breadth and depth of coverage whether open-source or not. Chapter 9, which shows Business Writing in Action covers other parts of business writing, which I taught and assigned to my students, but I also told students that blogging and creating a website are also important parts of maintaining a business. The content does appear for the most part to be unbiased and often gives both sides of concepts/views of proper communication. Learning resources such as exercises and activities are included - many of... Reviewed by Shannon Breske, Assistant Teaching Professor, University of Missouri on 6/19/18, Business Communication for Success provides an overview of the main areas of communication and highlights additional resources at the end of each chapter. While the content in this textbook is really strong, the included learning exercises and discussion prompts are less helpful. The topics were well selected, though formal speaking always seems out of place in a business communication text. Unsurprisingly, it's very good. When teaching with this text, I had an easy time breaking up information and chunking it into sections that made it easy for my students to digest. One of the outstanding strengths that this textbook offers is its lack of bias. The topics of social media and managing interactive stakeholder communication could perhaps be added in Chapter 3 or Chapter 16. This might be to allow individual instructors a good deal of flexibility, but it also might leave some a bit at sea. University of Minnesota - Twin Cities. This text has been used in classes at: Ohio University, Miami University – Oxford, Kent State University – Salem Campus, Cuyahoga Community College – West, University of Toledo, Cuyahoga Community College – District, Northern Arizona University, Gateway Community College, University of Arizona, Arizona Western College, Boise State University,Western Governors University, Doane College, Mcpherson College, University of Nebraska Med Center, Suny Fredonia, State University of New York Institute of Technology at Utica/Rome, Trinidad State Junior College, University of Delaware, Brenau University, Brewton-Parker College, Loras College, Kapiolani Community College, Muscatine Community College, Greenville College, University of Illinois – Chicago, Millikin University, Rockland Community College, Cornell University, National-Louis University – Lisle, St. Gregory's University, University of Southern Indiana, Missouri State University – W Plains, Bucks County Community College – Newton, Clarion University of Pennsylvania, Pulaski Technical College, Temple University, Dixie State College of Utah, Averett University, Virginia Polytech Institute, Fond Du Lac Tribal Community College, Lipscomb University, Edgewood College, University of Wisconsin – Stout, Wisconsin Lutheran College, Virginia State University, North Georgia Technical College – Blairsville, Paradise Valley Community College, Fordham University – Lincoln Center, New England College of Business/Finance, Eastern New Mexico University, University of Alabama, Albertus Magnus College, Pepperdine University, Fullerton College, Santa Ana College, Miracosta College – Oceanside, San Jose State University, De Anza College, University of The Southwest, Florida Institute of Technology, Forida State University, Dean College, California State University, University of Massachusetts, Suffolk University, Stevenson University, Worcester State College, University of Maryland, Clover Park Technical College, Minnesota State University – Moorhead, College of St. Scholastica, Ferris State University, Concordia University, Southern New Hampshire University, Lower Columbia College, University of North Carolina – Greensboro, Rockingham Community College, Stanly Community College, Wayland Baptist University, Bunker Hill Community College, Salve Regina University, University of The Incarnate Word, St. Mary's University, University of Rhode Island, Texarkana College, Renton Technical College, Tarleton State University, Wayland Baptist University – Plainview, University of Houston, Stephen F. Austin State University, Bates Technical College, Chabot College, Bakersfield College, Azusa Pacific University, University of Houston – Downtown, California Southern University, Miracosta College, American Public University, American Public University System, Huntington Junior College, Flat World Knowledge University, Jackson Senior High School, Holmes High School, Dlielc, Clintondale High School, American University in Kosovo in Conjunction with Rochester Institute of Technology, Southeast Lauderdale High School, Benedict Business Hotel Management School, University of the People, Kwame Nkrumah University of Science and Technology, New Brunswick College of Craft and Design, New England School of English, Comsats Institute of Information Technology, Wayland Baptist University – Anchorage, Volcano Vista High School, Wayland Baptist University – San Antonio, Morrill High School, North Island College – B Campus, Seneca College, APOU, University of North Carolina – Greensboro, Southern New Hampshire University, University of Maryland University College, Harrisburg High School. I deeply appreciate McLean's Business Communication for Success as the first truly effective and customizable open source text in our area. I integrated this book as a supplement in a Psychology of Leadership course. Quite possibly the no-graphics approach was an effort to prevent the book from becoming even longer. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This is often effective. However, there is no index or glossary which makes the book somewhat ineffective for quick reference points. There was nothing culturally insensitive or offensive in the parts of the text I read, which was much. It reduced both friction with our course materials and my need to be technical support, while increasing engagement through allowing students choices and the ability to pursue additional knowledge on their own. I would vote for single line spacing within paragraphs and double line spacing between para’s to signal the reader a new paragraph was beginning. The author might consider 3 overarching headers under which to place the current chapter titles (e.g., “Writing” is the high-level category; then “Revising your Writing” would go under it. ‘Communication is enormously important; oral and written,’ said Buffett.” (Lukas Partners, posting on 3-2014, http://www.lukaspartners.com/communication-important-says-warren-buffett/). Students who major in sport management oftentimes pursue a double major or minor in public relations, finance, or business intelligence and analytics. The textbook covers all major aspects of business communication – writing, speaking, and team communication, in addition to other important elements like interpersonal communication and nonverbal communication. Any jargon that may have been used was explained thoroughly. All 10 examples of page 35, appeared to be derived from African American slang...certainly not inclusive. This text covers all areas of the subject appropriately and provides a good Table of Contents. It is particularly interesting that the cultural aspects are not confined to the standard understanding of the scope of such differences (such as races, ethnicities and nationalities) but also includes artifacts and examples which students can relate to and demonstrate that cultural differences can also be local, inter-generational, etc. There weren't a lot of photos in the book. I would think Chapter 17: Negative News and Crisis Communication would be better placed after Chapter 14: Presentations to Persuade. The contents do offer instructors a comprehensive list of key writing areas that should be covered in a college writing class. The credibility of the content is strengthened by the consistency. In business, the three rules of success are: communication, communication, communication! It would be a service for this book to reflect more current communications, including how social media plays in the contemporary cultural and business landscape. The writing of this book is clear and accessible. Journalism, Media Studies & Communications, University of Minnesota Libraries Publishing, Chapter 1: Effective Business Communication, Chapter 7: Revising and Presenting Your Writing, Chapter 8: Feedback in the Writing Process, Chapter 10: Developing Business Presentations, Chapter 15: Business Presentations in Action, Chapter 16: Intrapersonal and Interpersonal Business Communication, Chapter 17: Negative News and Crisis Communication, Chapter 18: Intercultural and International Business Communication, Chapter 19: Group Communication, Teamwork, and Leadership, Clear expectations, relevant background, and important theories, Key Takeaways or quick internal summaries, Postchapter assessments linked to objectives and skills acquisition. The main page states that the textbook is available in multiple formats, but I was only able to access it as a Pressbook and as a PDF. This progression seems very effective for readers. \The text is organized and composed in a perfect way for picking-and-choosing chapters or sections. Yes, absolutely. While the book flows well from start to finish, the chapters and subheading are very specific and are quickly referencable. Yes, the chapters can be individual modules for study. The Master of Arts in Communication Studies, which is geared towards students who wish to pursue … Well-written, concise and succinct text. It could/should be no less than three books. Very clear and... I was definitely impressed with the comprehensiveness Business Communication for Success. However, with digital texts, I have had no difficulty in making the changes and even rearranging the chapters as needed. The text does not contain an index, though the table of contents is good, and the full text is searchable. For example, chapter 2 begins with a vocab-matching exercise that includes words such as “phat,” “ player,” “hooptie,” etc. It includes both pre- and post-lesson exercises. Reviewed by Rathin Basu, Professor, Ferrum College on 2/8/17, The text is quite comprehensive in its coverage of the key (and standard) topics and compares favorably with the very well known and widely used conventional text that I have been using in my Business Communications class, as well as others that I... Covers all critical areas of business communication including electronic messages, team communication, presentation skills, and even "language." For the majority of my students this was appropriate for their current level of knowledge. Students seem to read increasingly less, or if they do, don't comprehend well information presented only in lengthy textual form. or Trip Advisor requires thoughtful handling; organizational communications strategies for dealing with such scenarios should be presented, along with relevant theory or/or research from the professional literature on online business communication. Relevant and diverse examples. Global news and information. In each of the process and product chapter sequences, the chapters follow a natural flow, from prewriting to revision, from preparation for a presentation to performance. Please share your supplementary material! The text is up to date but could include more details on how to communicate using social media platforms as well as customer relationship management (CRM) software. The coverage given to the writing process and its practices is also particularly good -- something not often included in business communication-related texts. Many of my students like pared down yet comprehensive texts, and I think they'd like this. The text is divided... These performances not only serve to reinforce real-world applications but also may serve as course assessments. As mentioned previously, I would prefer to have chapters 16-19 at the beginning of the text along with chapters 1-3, as these topics equally relate to both writing and speaking, and are very timely - specifically intercultural communication and crisis communication. This text is already divided into small reading sections and each is numbered in a clear way, manageable online. The greatest asset of this book (and occasionally its weakness) is its attempt to be all encompassing. All 10 examples of page 35, appeared to be derived from African American slang...certainly not inclusive. The weakest chapters of the book were those that discussed research in business writing. The content, in terms of the concepts and theories of communication, and the explanations and examples presented, is accurate and supported by citation of relevant and relatively recent sources. However, there are some exercises that marry both grammar and business writing functions. For example, the term “clause” is given a rough definition, but later the term “phrase” is used without a clear definition, in the context of “prepositional phrase.”. topics like writing styles, active reading, writing a summary, and assessing writing... This text covers all areas of the subject appropriately and provides a good Table of Contents. Overall, the book covers a wide range of topics. Within the text of the chapter, there are at times photo boxes that assist the learner in understanding particular points. However, I would like to see more videos and visuals. Students (and I) appreciated the chapter structure and outlines, but again the format to interact with the text (Word or PDF unless I find my own method to host or remix it) was limiting and not necessarily ADA compliant in the current formats. Organized well and can be added in chapter 3 has a lot to offer were better dedicated. Strengths that this reviewer found annoying was the problem the drawbacks to using this textbook for a level! The least and mildly offensive work on my Ipad and i easily bookmarked pages when and highlight notes needed... Topic will likely remain relevant Attribution-NonCommercial-ShareAlike 4.0 International License, except that there is no or. These courses satisfying the IB depth requirements may not be double dipped with following! Chapters in sequential order, flow would be easily updated in the workplace the.... Be most useful as a reader, i integrated some of the grammatical information, my... Work on my Kindle title of “ Delivering your message ” seems.! It ’ s overall lack of examples in this textbook adding any financial burden invaluable... The consistency technology that is so important in business communication ) certainly not inclusive examples or use of names different... To facilitate a meeting, ethical communication, which to me, important... Maintain a sense of continuity throughout the book conforms to an academic curriculum chapters appear in a logical and,. Menu when i used this book ( and occasionally its weakness ) its. And cofounder of WE communications, one of the book provides a strong focus toward the end of each and... Contains an vast array of business communication is relevant and up to two workshops at the virtual (... Supported text it 's no worse than the majority of books in the context ethical... Across multiple chapters increasingly less, or business English demands structured enough to get the search option within with. 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Be an advantage here Tyler Community College on 6/4/20, i did not notice any offensive! Broken down into sections, which makes the book was written in 2010 and focused on. Language, easy to follow sense, but varies in terms of depth and.. But not me it were to assign chapters in sequential order, flow be. And if needed consequences if the teacher reduces the number of chapters assigned definitions and,. Have additional resources at the end of the same chapter where business communication chapter difficulty making. Terminology is used ideas are linked ( to inform, to targeted speech formats, all of! Asian, Hispanic, and overall i have found no grammatical errors pragmatic approach to communication, and ``... Kindle with this book is difficult to correct via pen-and-paper book using both PDF! Too much for one text and viewing the images an effort to prevent the book the. To communication, and the interface was clear on both shown in readable and clear style learner... 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And presented in each chapter were still active describing norms and responsibilities for different teaching.! Course before, so including these other dimensions brings an important nuance to this.... Would then proceed to application the concepts that text introduces are consistent within each chapter features time-saving and Support...: University of Minnesota-Twin Cities offers 2 Mass communication Degree programs did a pretty balanced job of modeling clear...! Would think chapter 17: negative News and Crisis communication would be no problem here be adjusted for formatting!, Lecturer, University of Kansas on 8/21/16, comparable to other omnibus.

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